Saturday, 29 June 2013

Top 5 Social Media Metrics

In this digital era all are interconnected with social networking sites, now consumer is courageously giving his views about the product and services online. What could be the best way to reach them rather than social networking sites? Facebook likes, tweets, YouTube videos, blogs, pins and countless other web applications are encouraging, influencing the people to purchase a product all across the globe. Social networking sites have become powerful weapons for marketers to reach their end users, and to have direct conversation to know what exactly they want from your company. That’s why, it’s very important to look at your social media metrics. The top 5 social media metrics are given below. 

1.      Social Media Engagement – Creating engagement of your fans on your social networking profile is one of the most difficult tasks. 

One should always check are conversations happening with your brand, when you post something new?  Are fans liking, sharing or commenting on your facebook business page? The engagement on your FB page will give you the Edgerank score. Are any users are pinning your images, or retweeting your tweets? There are many ways to look at your fans engagement depending on the social outposts. But it’s important that people should see your message and interact with your brand, not with any other topic.  

2.      Social Media Reach – 
One must also check that weather the size of audience is seeing your updates, are they interacting or not? What is your weekly reach?  Is this audience growing or decreasing and at what rate?  These are main questions to consider, when looking at your total social reach. Think of these questions as the number of potential people that have potential to see your updates.

 You should regularly check where the people are coming to your website or to your social networking sites from. This will help you to drive more sustainable and repeat traffic to your website. You can take the help of Google Analytics to see specifically where the traffic is coming from.

 It is basically a measure of how much you are mentioned your brand compared with your competitors. Make sure that you are participating in all of the relevant conversations for your brand regardless of where they occur, but most importantly wherever your key customers are.

 There are many different influence startups like Klout, PeerIndex, andKred, where you can check your influence on social networking sites. It is very important metric to monitor because if people are talking about your brand may help you to get large followings. 

These are the top 5 social media metrics to check and improve how your brand is participating in social networking sites.

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