Today I went for the
Aircel and Micromax press conference at ITC Gardenia, Bangalore. The press conference was on
the announce a first of its kind strategic partnership. The conference was
addressed by Kadhiravan K, Circle Business Head, Aircel, Karnataka and Mr.
Khaja Muzaffarullah- Feature phone Business head, Micromax.
As we all know Aircel is one of the leading telecom players
in India has entered into a strategic partnership with Micromax. Micromax is
another leading handset manufacture company. Under this new partnership, Aircel
and Micromax will share their Channel and Retail Networks, Sales Resources and
run an integrated device sales activation program
.
Additionally, they introduced unique and exciting Reverse
Bundling handset offers worth Rs. 12000 per month for every new Aircel
customer.
Aircel’s focus on data innovation and its expertise in mobile
network, along-with Micromax’s expertise in device marketing will redefine the
user experience and take data penetration to the next level.
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